From retail to digital, Maddocks creates a dynamic brand awareness through strategic marketing initiatives.
Maddocks, in conjunction with our client Nurigene, created an integrated marketing and branding program crafted to create awareness and drive sales through a comprehensive cross platform approach. We are responsible for brand development, packaging, print and electronic media, developing a media planning and buying. Maddocks also handles all in-store displays, direct mail, web development and SEO initiatives. Additionally, consumer research was done with a highly effective BRC program. From concept to final production, everything was created and managed by Maddocks.
Traditional media will always be important because manufacturers must make their brands famous through advertising. But any information that consumers need to make brand choices and learn about product and service performance is better suited for retailer-based communications.
For years Americans had been labeling more and more appliances and other purchases as “necessities,” rather than “luxuries.” Microwaves, computers and other wonders of modern civilization, upon being adopted in greater numbers, became more likely to be considered need-to-haves instead of nice-to-haves, according to surveys conducted by the Pew Research Center.
50 million blue thumbs are clicked for brands in- and outside of Facebook every day.* While strolling around the web people ‘like’ sites of brands, just as specific pages of certain products or services. When visiting brand spaces – e.g. flagship stores – individuals can share their experiences with friends through Facebook’s ‘Places’ service. But […]